process: the how, what and when




Once we have our initial call, I will send you a detailed brand clarity workbook where you will refine your brand mission, position within the market, personality and aesthetics. I’ll also share a Pinterest board with you, where you can add any visual inspiration you have. This will be extremely helpful throughout the design process, so it’s important to have all of this done up front! I will use your inspiration and workbook to create a color palette and mood board during this stage which will help me develop the rest of your branding. For web projects, we will layout your sitemap to ensure a seamless user experience that supports your goals.



After gaining clarity & direction, I will present you with the strongest designs to achieve your goals and resonate with your audience. From here, we will refine the art direction of the design. Branding will include 2 logo concept boards & 3 refinement rounds. Web projects will have a homepage art direction with 1 refinement round. The full site presentation will have an additional two refinement rounds.



Once we finish the final touchups and everything is approved, you’ll receive a final invoice. Upon receipt of payment, I will package up all of your final files or printed items for you to enjoy. You’ll be ready to launch your beautiful new brand!